Best Window Repair in Charleston, SC
Have you ever taken a moment to look at the exterior of your home or business? A quick glance reveals a number of different features with important functions. Your roof helps protect your family from falling branches and extreme temperatures. Your gutters help direct water off your roof and away from your home. But when was the last time you thought about your windows and your siding?
The siding on your house is an essential element that protects you and your home from outdoor elements and harsh weather conditions. One of its primary functions is to prevent leaks and water from seeping into your property, which can lead to mildew and mold growth. Siding also helps to insulate your house, which can save you money on energy bills.
Windows are equally important as the siding on your home or business. They allow natural light to brighten dull and dreary spaces, help regulate interior temperatures, and are key in turning a house into a home. Both features bring aesthetic appeal and functionality to your home or business - which is why keeping them well-maintained is of utmost importance.
That's where Empire Roofing & Remodeling steps in to provide professional window and siding repair in Charleston, SC when you need it most.
Service Areas
The Empire Roofing & Remodeling Difference
At Empire Roofing & Remodeling, we separate ourselves from other window and siding repair companies by putting the needs of our customers first. We understand how important it is to have quality siding and windows on your home or business. They aren't just conversation pieces - they are functional and necessary for healthy living and peace of mind. That's why we work so hard to provide the best repairs and installations possible to our valued clients.
Family Owned & Ready to Exceed Expectations
Empire Roofing & Remodeling is a family-owned and operated company with over 20 years of experience in the roofing and remodeling industry. Our team provides roofing and siding services in the Low Country and surrounding areas. We believe that the quality of our service is crucial to ensuring the satisfaction of our customers. Our aim is to deliver superior-quality work that meets our customers' requirements.
We specialize in the following services:
Now that you know a little more about our business and our goals, let's take a look at our window repair and siding repair services and why they're necessary for keeping your property in optimal shape.
Revamp and Revitalize Your Home with Window Repair in Charleston, SC
Windows play a significant role in enhancing the overall appeal of a home. They provide natural light, fresh air, mesmerizing views, and the convenience of peeking out from behind the curtains to observe the surroundings. There's no doubt that windows are essential for ensuring comfort and enjoyment in our homes and commercial properties. However, they can also cause plenty of headaches when they become damaged or deteriorated and need to be repaired.
In the Lowcountry and in other parts of South Carolina, dealing with damaged windows is more common than you might think. We live in a highly desirable region, but being close to the ocean means we have unique weather challenges to deal with, like tropical storms, tornadoes, hurricanes, and more. Our climate is also quite humid, which can lead to a number of window repairs over time. Whether your windows have been damaged by strong winds or have deteriorated gradually, Empire Roofing & Remodeling is here to help.
Our licensed, knowledgeable window repair experts work hard to handle difficult window issues for you with efficiency and effectiveness. That way, you can focus on enjoying your day rather than nursing a migraine.
With more than two decades of advanced window repair experience, we have the tools and training to repair a wide range of window styles and brands, including.
Empire Roofing & Remodeling Pro Tip:
If you have one or two windows that need to be fixed and the frame is still in good condition, repairing them can be a cost-effective option. Window repair in Charleston, SC can be much more cost-effective vs. new window installation, especially if the problem is a simple mechanical one. That's why going the repair route is often the best choice for small-scale projects. Another advantage of window repair is that it's a relatively quick and easy process, especially when you're working with licensed experts, like you'll find at Empire Roofing.
Curious whether the windows on your home or business need to be repaired? Contact our office today to consult with a specialist and schedule a window repair inspection.
Your First Choice for New Window Installation in Charleston, SC
Did you know that any type of gap or break in your siding presents an opportunity for long-term issues to manifest, like moisture incursion, air drafts, and unwanted heat transfer? Many times, these issues begin when windows deteriorate to the point that they need to be replaced. Hearing the news that you've got to replace your windows isn't exciting, but for many home and business owners in Charleston, SC, it's necessary. That's where Empire Roofing & Remodeling swoops in to save the day.
Installing new windows is a significant task that requires careful consideration. Whether your windows have been damaged or are out of fashion, there are several aspects to consider, and only an expert can help you achieve the best results. At Empire Roofing & Remodeling, LLC, we are one of the most dependable window installation companies in South Carolina. At Empire Roofing & Remodeling, LLC, we are one of the most dependable window installation companies in South Carolina. We work with integrity and honesty and offer cost-effective solutions that focus on the wellbeing of our clients.
Common Signs You Need New Window Installation in Charleston, SC
One of the most common questions we get from clients is whether or not they need new windows installed. That's a hard question to answer without an onsite inspection. However, there are a few telltale signs that you can keep an eye out for that will help you decide. If you notice any of the following signs, it's time to call Empire Roofing & Remodeling.
Protect Your Property's Exterior with Siding Repair in Charleston, SC
Empire Roofing & Remodeling recognizes that your home is more than just a building: It's a sanctuary for your family, a source of relaxation, and a representation of your individual style. That's why we take great pride in providing exceptional siding repair services to homeowners in Charleston, SC and nearby regions. The same goes for business owners, who work hard all year long to provide products and services that are essential in our communities.
Being a family-owned enterprise, we approach every project with a personal touch, treating your home or commercial property as if it were our own. We specialize in many siding repair services, including.
- Siding Repair Inspections
- Free Siding Repair Estimates
- Vinyl Siding Repair
- Fiber Cement Siding Repair
- Natural Stone Siding Repair
- Brick Veneer Siding Repair
- Engineered Wood Siding Repair
- Shingle or Cedar Siding Repair
When inspecting your home or business to see if it needs siding repairs, we take many factors into account, such as:
The Kind of Siding Damage You Have
Siding damage can take on many different appearances and forms. For instance, you may notice cracks or warping in certain areas, while other sections may be suffering from rot or fading. Water damage can also wreak havoc on your siding, leading to further complications. No two types of siding damage are ever the same, which is why we approach every siding repair job with a fresh pair of eyes and an open mind. That way, we can better ensure that your siding is restored to its former glory..
The Causes of Your Siding Damage
Siding damage can be caused by various factors, and it's important to understand the root cause to address the issue effectively. One of the most common causes is severe weather conditions, such as hail, wind, or heavy rain, which can cause dents, cracks, or even completely dislodge the siding. Poor installation is another common cause, as it can lead to gaps or improper attachment that can leave the siding vulnerable to damage from weather or pests. Aging is also a factor, as older siding may become brittle or weakened over time, making it more susceptible to damage. Pests can also cause siding damage by burrowing into wood and compromising its structural integrity. By recognizing the root cause of your siding damage, we can address any issues promptly and take preventative steps to avoid future siding repairs.
Your Budget
As a local business, we know that money doesn't grow on trees. Whether you need siding repairs for your home or for your business, you can rest easy knowing our pricing is reasonable. Our goal isn't to drain your bank account - it's to provide you with high-quality siding repair, so you can live at home or go to work without worrying.
Achieve Substance and Style with New Siding Installation in Charleston, SC
New siding can completely transform the appearance of your home or business. It can improve your curb appeal, boost your property value, and even enhance insulation and energy efficiency. There are several high-quality siding materials to choose from, giving you plenty of options to achieve the perfect design for your home. While vinyl siding is the most popular choice, we can install a range of other options, including hardy plank, fiber cement, and even real wood.
At Empire Roofing & Remodeling, our team will help you choose the best siding material for your desired look and purpose. Once your inspection is complete and you've selected the best siding for your home or business, our new siding installation experts will get to work using top-quality products and techniques.
Cracks, gaps, or holes in your cladding can be more than just an aesthetic issue. They can allow water to seep into the interior of your wall, where it can cause moisture-related problems such as rot, mold, and mildew. Repairing water damage can be frustrating and expensive - so much so that new siding installation in Charleston, SC is often preferred. Such damage not only jeopardizes the structural soundness of your house but can also pose a threat to your health. Gaps in your cladding also provide entry points for pests like rats and termites, which can cause similar problems for your house and family's wellbeing.
It's important to inspect your cladding from different angles because sometimes there may not be any visible holes or gaps, but the cladding can still warp. This means that certain sections may bulge outward or cup inward, which is a warning sign that something is not right underneath. Usually, this indicates moisture damage and needs to be addressed immediately.
Have you noticed an increase in your heating and cooling costs even though you haven't changed your usage? If you feel cool drafts near walls, windows, light switches, or electrical sockets, it's possible that damage to your siding is causing a spike in energy consumption. Consulting with a professional window installation company can help you determine the exact problem. If it's related to your cladding, replacing it with energy-efficient, insulated vinyl siding can save you a considerable amount of money in the long run.
It's important to keep an eye out for any fungus, mold, or other types of growth that may appear on your siding, especially near the seams. These substances tend to grow in areas where there is moisture, which could indicate that water is seeping into your siding. Although not all cases of fungus are alarming, it's definitely worth investigating further.
If your business or house has wooden siding, it's essential to keep a close eye on it for any signs of wood rot. Wood rot is a type of decay caused by fungi that eats away at the wood and requires a high moisture content to thrive. Since wooden siding is exposed to the elements, it's especially vulnerable to rotting. Regular inspections can help prevent serious issues, but new siding installation is almost preferred when your wood has been rotting for an extended time.
When Your Windows or Siding Needs New Life, Trust Empire Roofing & Remodeling
There's a reason why so many homeowners and business professionals choose Empire Roofing & Remodeling, LLC. Whether you have one or two foggy windows or your siding has been suffering from years of disrepair, our experts can help. We're proud to provide efficient, long-lasting window and siding installations and repairs that you can count on, no matter the season. The best part? We work hard and do it at a fair price that you can brag to your friends about.
Ready to get started? Contact us today to schedule an inspection or to get a personalized quote on our top-quality siding and window services in Charleston, SC.
Latest News in Charleston, SC
This SC town ranks as nation’s No. 1 ‘booming’ suburb. What makes it so special?
Simone Jasperhttps://www.thestate.com/news/state/south-carolina/article295876339.html
A South Carolina town is “booming” with jobs — and people interested in moving there, a new report finds.So much so, the town now ranks as the nation’s No. 1 hottest suburb. Summerville, near Charleston, topped a list of places where job growth and desirability are “well above national averages,” according to a Nov. 19 news release.But Summerville wasn’t the only place in the Palm...
A South Carolina town is “booming” with jobs — and people interested in moving there, a new report finds.
So much so, the town now ranks as the nation’s No. 1 hottest suburb. Summerville, near Charleston, topped a list of places where job growth and desirability are “well above national averages,” according to a Nov. 19 news release.
But Summerville wasn’t the only place in the Palmetto State to earn a high spot in the rankings. Conway landed at No. 2, and Bluffton was No. 6.
“The coastal South reigns supreme for its suburbs where people want to move in, and where far fewer residents considering a move-out,” the website moveBuddha wrote in its report, adding that all the top 10 places are within about a two-hour drive from beaches.
To create the list, the moving resource website studied more than 500 cities across the country. It narrowed the places to suburbs, defined as “any city in each metropolitan region that was not the single, primary (first) city listed in a ‘metro’ name,” a spokesperson told McClatchy News via email.
Using search data from its website and figures from the U.S. government, moveBuddha discovered that 43 suburbs met the criteria of having year-over-year job growth “better than the national average” and a high ratio of people interested in moving in compared with those wanting to leave. Each of those suburbs also was evaluated for home values based on Zillow real estate data, results show.
Summerville, a roughly 25-mile drive northwest from Charleston, is home to about 50,000 people. It reigned supreme after it was found to be the most attractive suburb, with a ratio of “3.76 people searching to move in for every resident looking to leave.”
“Summerville’s popularity among prospective movers may be due to the incredibly strong job growth in the metro area — 4.2% between August 2023 and 2024,” moveBuddha wrote. “Known for its red-brick historic district, farmer’s market, and community events like the Flowertown Festival, Summerville is also one of just three suburbs in the top ten with an average home value under $400K.”
Two other South Carolina towns ranked among the nation’s “booming” suburbs, putting the Palmetto State in a tie with Florida for having the most cities in the top 10. Also joining Summerville on the list were Conway — in the Myrtle Beach area — and Bluffton, near Hilton Head Island.
“The Charleston area’s popularity boom is benefiting the local economy,” moveBuddha wrote. “Between May 2023 and 2024, South Carolina added over 5,500 construction jobs to manage the growth. But the 80K+ jobs added in total point to an economy that’s fueled by more than just construction, helping establish South Carolina as a prime destination for new residents.”
After Summerville and Conway took the top spots in the rankings, here are the nation’s other top five “job-magnet” suburbs:
How to watch Nevada basketball in the Charleston Classic: Bracket, start times, schedule
Jim Krajewskihttps://www.rgj.com/story/sports/college/2024/11/21/how-to-watch-nevada-basketball-in-the-charleston-classic-bracket-schedule/76454926007/
The Nevada men's basketball team will take its perfect record to the East Coast as it travels to Charleston, South Carolina for the Shriners Children's Charleston Classic, starting Thursday.The Wolf Pack (4-0) plays Vanderbilt (4-0) at 4:30 p.m. Thursday, then will face either Seton Hall or VCU on Friday at either 2 p.m. or 4:30 p.m.The Pack concludes the tournament on Sunday, Nov. 24 against one of the teams from the other side of the bracket — Drake, Florida Atlantic, Miami or Oklahoma State.How to watch Nevada ...
The Nevada men's basketball team will take its perfect record to the East Coast as it travels to Charleston, South Carolina for the Shriners Children's Charleston Classic, starting Thursday.
The Wolf Pack (4-0) plays Vanderbilt (4-0) at 4:30 p.m. Thursday, then will face either Seton Hall or VCU on Friday at either 2 p.m. or 4:30 p.m.
The Pack concludes the tournament on Sunday, Nov. 24 against one of the teams from the other side of the bracket — Drake, Florida Atlantic, Miami or Oklahoma State.
How to watch Nevada vs. Vanderbilt in the Charleston Classic
TV: ESPNU; Radio: 95.5 FM
Where: Shriner's Children's Charleston Classic, Charleston, S.C.
Thursday's game is on ESPNU, which is a cable channel and a streaming channel on DirectTV Stream. There are also four other options for watching ESPNU without cable, including Sling, Fubo, Hulu Live TV and YouTube TV.
The Wolf Pack has won four of the past five multi-team events it has played in. In the most recent KenPom ratings, Nevada is No. 38 and Vanderbilt is No. 86.
Vanderbilt is 4-0 for the first time since 2018-19 and coming off a 94-81 win over Jackson State. Vanderbilt freshman Tyler Tanner leads all freshmen nationally with 12 steals through four games.
Nevada has never faced Vanderbilt in men's basketball.
How to watch the Charleston Classic
In addition to Thursday's Nevada-Vanderbilt game on ESPNU, the tournament's other games will be broadcast by the ESPN family of networks. The full broadcast schedule will include (all times Pacific):
Thursday, Nov. 21
Friday, Nov. 22
Sunday, Nov. 24:
How Nevada matches up against other teams in the Charleston Classic
Depending on the outcome of the first-round games, Nevada will face either Seton Hall or Virginia Commonwealth University (VCU) in their second game. VCU is currently ranked 35th in the KenPom ratings, barely edging out Nevada for the top ranking in the tournament. Seton Hall is 97th.
The Wolf Pack will face an opponent from the other side of the bracket in their second matchup. Their KenPom ratings as of Wednesday afternoon:
Nevada (four votes) and VCU (two) are the only two out of the eight tournament teams to receive votes in the most recent USA TODAY Sports Men's Basketball Coaches Poll. VCU (17 votes) and Miami (10) are the only two tournament teams to receive votes in the most recent AP Men's Basketball Poll.
Nevada's all-time record against the rest of the field: 1-3 vs. Drake, 1-0 vs. Florida Atlantic, 0-1 vs. Seton Hall, 1-1 vs VCU. Nevada has never faced Miami, Oklahoma State or Vanderbilt.
MUSC to open new center in Charleston, change approach to research and innovation
Autumn Kleinhttps://www.live5news.com/2024/11/21/musc-opening-new-charleston-labs-research-treatments-disease/
CHARLESTON, S.C. (WCSC) - The Medical University of South Carolina will open a brand-new innovation center Thursday.The Blue Sky Labs innovation center is a 3,000-square-foot space on Calhoun Street that will be dedicated to research and development. The new center will provide researchers with the opportunity to look deeper into early-stage science discoveries like treatments for cancer and fibrosis.While they are already looking for cures for those types of diseases and illnesses in the labs at MUSC, moving toward actual trea...
CHARLESTON, S.C. (WCSC) - The Medical University of South Carolina will open a brand-new innovation center Thursday.
The Blue Sky Labs innovation center is a 3,000-square-foot space on Calhoun Street that will be dedicated to research and development. The new center will provide researchers with the opportunity to look deeper into early-stage science discoveries like treatments for cancer and fibrosis.
While they are already looking for cures for those types of diseases and illnesses in the labs at MUSC, moving toward actual treatments requires a different type of structure and setup. Leaders at MUSC recognized a need for a space like this about two years ago as they saw a rise in the number of early-stage science companies both at MUSC and across the state.
Blue Sky labs will feature eight wet lab spaces that will be available for leasing to researchers, startup companies, entrepreneur programming and networking opportunities. The center will be the new, permanent home for MUSC’s Office of Innovation. It will serve as a way to foster innovation and entrepreneurship not just within MUSC, but with the surrounding community as well.
In addition to leasing space to the science companies, MUSC leaders plan to host community and education events and allow MUSC students to work with the companies in the lab spaces.
Jesse Goodwin, the Chief Innovation Officer at MUSC, shared her hopes for the future of this center.
“I hope it grows and starts to expand out. I mean I think in a year’s time having it be fully occupied with a wide assortment of companies with the downstairs area that is community-focused for educational programming just being sort of a place where you can come in and you can see people working and lectures going on and community events being hosted and really making it a really vibrant ecosystem of support is my sort-of short-term goal,” Goodwin said.
As for long-term goals, Goodwin said she hopes that the center is so successful and fully occupied that they will need even more space to grow to next.
For Goodwin, this project means a lot as many of the companies who will lease space at the center filed their first patents 10 years ago. She says it is gratifying to see the progress they have made together and now, they will have a permanent home to find the next generation of treatments and therapeutic options for people suffering from conditions and diseases.
“To get to a point where I am being able to offer this type of space on behalf of the institution to people that I have known for this long is really exciting. And so, to me, this is a really great milestone and a culmination of really a decadelong sort of growth of innovation as a culture here. Not just at MUSC, but I think as a state as a whole, we are really leaning into life sciences and saying this is something that we should continue to grow,” Goodwin said.
Goodwin said that this space was possible by not only leveraging existing space, but through a collaboration between MUSC, SCbio, the Charleston Regional Development Alliance and the Department of Commerce at the state-level.
MUSC will be hosting their grand opening of the Blue Sky Labs innovation center at 10 a.m. Thursday.
Copyright 2024 WCSC. All rights reserved.
Parents seek answers after removal of Charleston Catholic School principal
Emily Johnsonhttps://www.live5news.com/2024/11/20/parents-seek-answers-after-removal-charleston-catholic-school-principal/
CHARLESTON, S.C. (WCSC) - Parents of students at Charleston Catholic School are asking for answers and transparency after the school’s longtime principal was unexpectedly removed.Fred McKay had served the school for 18 years before being let go on Nov. 5 with concerned parents saying the news was shocking.At a school with less than 200 students, over 500 parents signed an online petition asking the school for a specific reason behind why McKay was let go in the middle of the school year.“Why was he dismissed ...
CHARLESTON, S.C. (WCSC) - Parents of students at Charleston Catholic School are asking for answers and transparency after the school’s longtime principal was unexpectedly removed.
Fred McKay had served the school for 18 years before being let go on Nov. 5 with concerned parents saying the news was shocking.
At a school with less than 200 students, over 500 parents signed an online petition asking the school for a specific reason behind why McKay was let go in the middle of the school year.
“Why was he dismissed in such a harsh manner, you know, we love Fred,” David Moore, parent to two Charleston Catholic School students, said. “We want to know what happened. The welfare of our kids is what’s most important to us; it doesn’t feel like that’s the message coming from the school.”
Moore said his daughter first told him the news before an email was sent to caregivers.
“I was just shocked,” Moore said. “It was immediate; no warning, no nothing.”
A letter from the Roman Catholic Diocese of Charleston was sent to parents on Nov. 7 and reads in part “Please know that Fred has not been accused of any misconduct or impropriety, and he leaves with our respect and genuine gratitude for his devotion and dedication.”
Following that letter, McKay sent a letter to families on Nov. 9 that read in part, “Endings are rarely easy and smooth, and certainly the timing of my departure has not been ideal.”
Parents are extremely upset and shocked that McKay was dismissed in such a harsh manner and Moore said communication from the school has been very sporadic and not aligned following the decision.
“We want transparency; we want to know exactly what happened. We want an investigation into any other misconduct, that may or may not have happened,” Moore said. “The letter from the diocese says that Fred is loved, cherished and he’s not been accused of any wrongdoing, which we appreciate, but on the other side we want to know.”
McKay was hired at the Charleston Catholic School in 2006 and some parents said they enrolled their children in the school solely because of McKay’s leadership and reputation.
“The reason that most people were at that school was because of Frederick McKay; that’s the reason why my kids are there.”
With students of the Charleston Catholic School being from preschool to eighth grade, Moore asked how do you even explain the confusing situation to children.
“The other issue that I have, personally, is that I now have to have conversations with my kids about why things aren’t transparent and how you know what they believe is true? They have to make up their own mind,” Moore said. “We shouldn’t have to explain something that you don’t even know what happened.”
When Live 5 reached out to McKay to get his side of the story, he said that he signed an NDA when leaving the school.
The Roman Catholic Diocese of Charleston released the following statement in response:
“Fred McKay served Charleston Catholic School well for 18 years, and we are grateful for his service. But in the past year, the school experienced financial challenges from a sharp decline in enrollment, so in August new priests were appointed to lead the school. After a careful review of the situation, the school administrator determined that the time had come to bring in new leadership, and so a nationwide search is currently underway to find the next principal who will strengthen the school’s identity and mission. During this transition the diocesan Catholic Schools Office is working closely with the interim principal to provide support to the entire CCS community.”
Copyright 2024 WCSC. All rights reserved.
Social media is obsessed with this Charleston seafood restaurant. Here’s our ‘raw’ take.
Parker Milner pmilner@postandcourier.comhttps://www.postandcourier.com/food/raw-lab-charleston-tiktok-oysters-omakase-restaurant/article_0744a3f2-96af-11ef-88e0-d35b9e19b27f.html
I receive a text in a group chat with four people I don’t know. It’s two hours before my reservation at Raw Lab in Charleston.The message is so long I have to click through to a second page. “It’s yer host at Raw Lab, Kevin Joseph,” the owner starts before diving into a list of do's and don’ts when having dinner at his 12-seat restaurant. A similar note is sent when I book a table at ...
I receive a text in a group chat with four people I don’t know. It’s two hours before my reservation at Raw Lab in Charleston.
The message is so long I have to click through to a second page. “It’s yer host at Raw Lab, Kevin Joseph,” the owner starts before diving into a list of do's and don’ts when having dinner at his 12-seat restaurant. A similar note is sent when I book a table at LTLE Fish — Raw Lab’s scaled back a la carte offering in the same building — a few weeks later.
For the small restaurant’s signature tasting dinner, we’re to be collected outside the Market Street address at 6:35 p.m. and seated two minutes later, the instructions said. The 90-minute oyster and caviar service will be a prelude to the full meal that follows.
Each of the six bivalves we’ll try is from the same stretch of Charleston water, produced by a local farm just for Raw Lab. To start, Joseph, who leads each service, places one without toppings on an ice moat lining the bar.
We slurp it back, savoring the surrounding liquid, and are greeted by the briny hit one expects from a South Carolina oyster. The ensuing compositions pair that same raw oyster with various seasonings, juices and dressings.
“The control in the lab is the oyster, and the experiment is the different accouterments,” Joseph has said.
Next, a squirt of lemon finds a spicy friend in freshly grated horseradish, showered over the shell like snow. The second “roots and fruits” pairing covers the oyster in lime juice and wasabi, macerated by hand using a paddle made of stingray skin.
We’re off to a good start.
What comes next, though, is more spectacle than substantive, for the performance often takes precedence over the preparations at Raw Lab.
Social media and restaurants
Raw Lab opened about three years ago next to Port of Call, the food hall-turned-Southern restaurant on Market Street. A lack of signage makes us feel as though we’re entering a speakeasy-style cocktail lounge when we walk inside.
Each of the 12 assigned seats crowd a small square bar shielded by a ceiling of living plants — in pristine condition despite being in a windowless room. Levers, pulleys and magnets allow Joseph to easily corral knives and fresh basil from the ceiling or wall. His efforts have turned a former apparel shop into a nautical wonderland.
Though I’d never been before September, I went into my visits well-informed about what’s called “the earth’s only omakase-style raw bar experience.” All I had to do was type the restaurant’s name in the search field on TikTok — many thousands of posts have been created about Raw Lab.
Videos galore flashed across my screen. The footage featured bright lights, spinning glasses, caviar bumps, lively music and porrón chugs. Luxurious bites filled most well-lit frames.
In some cities, TikTok is transforming the way diners consume restaurant news one swipe at a time, according to a recent report by Eater. In response to the current climate, food critics have questioned this form of restaurant reviewing, for it often blurs the lines between marketing and genuine criticism.
Social media has become an effective promotional tool for restaurants, many of which are strapped for cash as margins tighten amid rising costs. While some “influencers” pay for meals, many engage in partnerships that exchange free food for a positive review. As the pay-to-play influencer industry balloons, it’s becoming more challenging to know who to trust when scrolling on your phone.
“I can’t even pick a favorite because it’s all just so fire,” one creator said during an enthusiastic TikTok narration of her experience at Raw Lab.
The tempting theatrics play well on social media, feeding into the hype and compounding the disappointment when the real-life experience doesn't meet expectations.
The TikTok videos I encountered failed to mention the heavy hit of apple cider vinegar on one of the oysters. Or the fact that an omakase-style experience — a word traditionally designated for Japanese sushi restaurants offering an eclectic variety of fish — only exposes guests to one type of oyster. Or how some of the accouterments, especially the mignonettes, overpower the delicate bivalves’ true flavor.
Then again, those vinegar-laced dressings are exactly what drew Joseph’s assistant chef, Sandra Ochoa, to oysters after she started the job without a taste for shellfish. The mignonettes are mostly balanced and always blended in-house, making oysters more approachable for those who are still wary of their texture and intense salty flavor.